Greenville, Your Next
Favorite Thing
Starts Here

Some Finds Are
Worth a Second Look

At Not The First Time, we believe the best shopping moments are the ones that surprise you. Located on Antrim Drive in the heart of Greenville, our store is a curated collection of pieces that don't follow the crowd — because why should you?

Every item on our floor is hand-selected for character, quality, and that unmistakable spark of "I need this." From statement pieces that start conversations to everyday essentials with an edge, we build a shop that Greenville keeps coming back to — because the best things really are worth returning for.

Come Say Hello
in Greenville

We're right on Antrim Drive — easy to find, impossible to forget. Swing by whenever you're in the area and see what's new.